Drive New Traffic to Your Site with a Guest Blogging Strategy These days, all kinds of businesses need a high-traffic website — after all, the Internet is the primary channel that’ll get you the most leads and paying customers. But if you want your website to be noticeable, attractive, and rank well on search engine behemoths like Google: you’ll need to keep it updated with original and relevant content. In most cases, this means starting a blog.Continue Reading
Content marketing and writing blog
What Is a Content Plan and What Should It Include? Does your business have a content strategy? Great, now what about a content plan? Whoops, did you think those two were the same? Don’t worry, it’s a common mistake. Content marketing is a modern and ever-developing discipline, and it’s no surprise that people sometimes get the various aspects of it mixed up. So let’s get things straight. A content strategy is a larger, big-picture vision for the goals you want to reach in your content marketing and how you intend to get there.Continue Reading
Semicolon Usage: When and How to Use a Semicolon Are you having trouble figuring out when and how to use a semicolon in your writing? With its punctuation versatility, the semicolon is a tricky symbol to master. Don’t worry — our comprehensive guide will help you understand when to use a semicolon with clear explanations, examples and tips. What is a Semicolon? A semicolon is a punctuation mark often used to separate two closely related independent clauses.Continue Reading
What is content marketing? Overview It’s the HOTTEST new trend in marketing! Except it’s been around for a loooooong time before anyone decided to call it “content marketing.” The point of content marketing is to turn strangers into customers. To put it simply, it’s a strategic process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Ultimately, it drives profitable customer action.Continue Reading
Examples of Startups that Used Content Marketing to Scale They say content is king, and any business not using content marketing in its growth strategy is missing out on a huge opportunity. A recent study by Content Marketing Institute showed that 70% of B2B marketers are creating more content than they did last year and that 60% believe their organization’s content marketing is effective. For any startup, content marketing is the best thing that can ever happen to your business.Continue Reading
How to scale a Startup using Content Marketing? Your startup has made it through the initial pains of getting off the ground. Now, it’s time to begin scaling. One of the most important aspects of scaling a startup is creating a solid content marketing strategy. In fact, most consumers say they prefer learning about a business’s products or services through content (blogs, articles, videos, etc.) instead of ads. Are you unsure of how to establish an effective content marketing plan for your startup?Continue Reading
What Is a Content Calendar and How to Create One? For any individual or company engaging in social media and/or content marketing - which is essentially all of them in this modern era - a content calendar is an indispensable tool that can help you make the most of your marketing efforts. In this article, we’ll teach you everything you need to know about content calendars including what they are, what to put in them, how to create them, and why.Continue Reading
Best content writing tips for beginners As a beginning writer, you have probably completed lots of courses on writing, but perhaps you lack experience. The best way to gain experience is to write and write often, and your writing needs to be read consistently. In order to be read, your content needs to be: (1) relevant, (2) interesting, and (3) concise. DEVELOP YOUR PLAN There’s a lot going on in the world today, so the field is wide open as far as choices for subjects.Continue Reading
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