The Content Shift
Founder stories about the real role content plays in building a business—what worked, what did not, and what founders learned.
How Matthew Holman Learned the Real Role Content Plays in Building a Company
Matthew Holman, Founder at Subscription Prescription & Commerce Catalyst
Matthew Holman shares how his perspective on content evolved while building his company, revealing how it supports clarity, communication, and trust beyond marketing. This founder story explores how content helps strengthen relationships, align teams, and support long-term business growth.
How Alain Theriault Learned the Real Role Content Plays in Building a Company
Alain Theriault, Partner & Senior Strategist at EXOB2B
Alain Theriault shares how content supported the growth of EXOB2B by improving clarity, refining positioning, and strengthening client understanding. This story shows how content supports better decisions, alignment, and long-term business growth beyond marketing.
How Don Farrell Learned the Real Role Content Plays in Building a Company
Don Farrell, Founder & CEO of Fresh Revenues
Don Farrell shares how his view of content evolved while building his company, highlighting how it supports clarity, trust, and decision-making beyond marketing. This founder story explores how content helps align teams, strengthen relationships, and drive long-term business growth.
How Anne Cooper Built A Customer-First Business By Treating Content As Clarity
Anne Cooper, Founder & Managing Director of Win with CX
Anne Cooper’s founder content journey reveals how content supports real business operations beyond marketing. It focuses on using communication to create clarity, align teams, and improve customer understanding, while building trust through real experience.
How Content Helped Groundswell Saint Louis Move Beyond Word-of-Mouth
Jonathan Andrus, Founder & President of Groundswell Saint Louis
This founder story explores how content gradually became a meaningful part of building Groundswell Saint Louis. Instead of starting with a clear strategy, the journey reflects what many founders experience—uncertainty, hesitation, and eventually, a shift driven by necessity.
How Alyson Wilson Learned the Real Role Content Plays in Building a Company
Alyson Wilson, Partner & Founder of Red Rocket Studio
This story isn’t about building a perfect content strategy. It’s about figuring out what actually matters when you’re running a real business with limited time and resources. Alyson’s experience offers a grounded look at how content fits into a founder’s day-to-day reality and how that perspective can shift over time.