Don Farrell, Founder & CEO of Fresh Revenues

Don Farrell shares how his view of content evolved while building his company, highlighting how it supports clarity, trust, and decision-making beyond marketing. This founder story explores how content helps align teams, strengthen relationships, and drive long-term business growth.

Anne Cooper, Founder & Managing Director of Win with CX

Anne Cooper’s founder content journey reveals how content supports real business operations beyond marketing. It focuses on using communication to create clarity, align teams, and improve customer understanding, while building trust through real experience.

Jonathan Andrus, Founder & President of Groundswell Saint Louis

This founder story explores how content gradually became a meaningful part of building Groundswell Saint Louis. Instead of starting with a clear strategy, the journey reflects what many founders experience—uncertainty, hesitation, and eventually, a shift driven by necessity.

Alyson Wilson, Partner & Founder of Red Rocket Studio

This story isn’t about building a perfect content strategy. It’s about figuring out what actually matters when you’re running a real business with limited time and resources. Alyson’s experience offers a grounded look at how content fits into a founder’s day-to-day reality and how that perspective can shift over time.