Jonathan Andrus, Founder & President of Groundswell Saint Louis

This founder story explores how content gradually became a meaningful part of building Groundswell Saint Louis. Instead of starting with a clear strategy, the journey reflects what many founders experience—uncertainty, hesitation, and eventually, a shift driven by necessity.

Alyson Wilson, Partner & Founder of Red Rocket Studio

This story isn’t about building a perfect content strategy. It’s about figuring out what actually matters when you’re running a real business with limited time and resources. Alyson’s experience offers a grounded look at how content fits into a founder’s day-to-day reality and how that perspective can shift over time.