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The Cost of Cheap Content: Why Paying Less Can Hurt Your Business

The Cost of Cheap Content: Why Paying Less Can Hurt Your Business

by Trae Halkitis | Jan 20, 2025 | Authority & Trust Building, Blogs, Content Pitfalls & Optimization

Everyone in marketing has heard, or even used the phrase, “content is king!” Whether you believe in the power of organic traffic from SEO, or prefer the fast results of PPC, we can all agree that creating content is essential for every digital marketing strategy....
Unlocking the Power of Evergreen Content for Long-Term Results

Unlocking the Power of Evergreen Content for Long-Term Results

by Trae Halkitis | Jan 6, 2025 | Blogs, Content Strategy & Planning, Conversion & ROI, SEO & Visibility

In today’s fiercely competitive digital world, companies are under relentless pressure to create content that engages the audience and yields results. With trends changing rapidly and search algorithms continuously evolving, the lifespan of most content is...
Which Content Is Best For Your Content Strategy

Which Content Is Best For Your Content Strategy

by Trae Halkitis | Nov 4, 2024 | Blogs, Content Strategy & Planning, Conversion & ROI

If you’re in marketing, you’ve probably heard the saying, “Content is king.” Although the phrase is often overused, it remains true for every online business. According to Forbes, 74% of companies report increased lead generation from content marketing, making it an...
How Storytelling Can Transform Your Brand’s Marketing Strategy

How Storytelling Can Transform Your Brand’s Marketing Strategy

by Trae Halkitis | Oct 15, 2024 | Audience Engagement & Personalization, Authority & Trust Building, Blogs, Conversion & ROI

Do you ever get the feeling that your brand is just another name in the crowd? Incorporating brand storytelling into your marketing strategies can significantly enhance your business’s visibility. It’s not just about crafting a beautiful narrative; it’s a powerful way...
Boost Your Sales: Tips for Writing Content That Converts

Boost Your Sales: Tips for Writing Content That Converts

by Trae Halkitis | Oct 10, 2024 | Audience Engagement & Personalization, Blogs, Conversion & ROI

Did you know that compared to traditional marketing, content marketing is 3 times more effective but is still 62% cheaper? But wait, there’s even more! Every minute, more than 5,700 new posts are published, which poses a significant challenge for startups trying...
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