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Content Decay: How to Identify and Revive Your Fading SEO Content

Content Decay: How to Identify and Revive Your Fading SEO Content

by Trae Halkitis | May 26, 2025 | Blogs, Content Pitfalls & Optimization, Content Strategy & Planning, SEO & Visibility

Everything has an expiry date, even content! It’s easy to assume that once a blog post ranks well on Google, it will stay at the top of search results. But that’s rarely the case. Even the most perfectly optimized content eventually loses its luster. This slow decline...
The SEO Impact of Brand Consistency: Build Recognition and Authority

The SEO Impact of Brand Consistency: Build Recognition and Authority

by Trae Halkitis | May 19, 2025 | Authority & Trust Building, Blogs, Conversion & ROI, SEO & Visibility

Do you ever realize how often you’re name-dropping brands without even thinking about it? Statements like “I ubered home” or “let me Google that” sound so natural that you don’t realize you’re actually mentioning brand names. That’s the power of consistent...
Leveraging SEO Content to Boost Your Small Business Visibility

Leveraging SEO Content to Boost Your Small Business Visibility

by Trae Halkitis | May 12, 2025 | Blogs, Content Strategy & Planning, Conversion & ROI, SEO & Visibility

Ever feel like your small business is a hidden gem that nobody can find online? Like you’re waving a tiny flag in a sea of big-budget competitors, and Google just isn’t noticing? It can be frustrating. When you’re up against bigger competitors with deeper...
How to Build a Strong Internal Linking Strategy to Boost SEO and Authority

How to Build a Strong Internal Linking Strategy to Boost SEO and Authority

by Trae Halkitis | May 5, 2025 | Authority & Trust Building, Blogs, Content Strategy & Planning, SEO & Visibility

When we talk about SEO, the spotlight often lands on keywords, backlinks, or technical tweaks. But there’s a quieter player that deserves more recognition: internal linking. A solid internal linking strategy doesn’t just give your SEO a lift—it also builds your...
How to Future-Proof Your Content Strategy

How to Future-Proof Your Content Strategy

by Trae Halkitis | Apr 28, 2025 | Authority & Trust Building, Blogs, Content Strategy & Planning, SEO & Visibility

Google is by far the most commonly used search engine, holding about 90% of the US search market share. Therefore, if you run an online business, it’s essential for your page to rank high on Google search results pages. Although many content marketers have cracked the...
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