Examples of Startups that Used Content Marketing to Scale
They say content is king, and any business not using content marketing in its growth strategy is missing out on a huge opportunity.
A recent study by Content Marketing Institute showed that 70% of B2B marketers are creating more content than they did last year and that 60% believe their organization’s content marketing is effective.
For any startup, content marketing is the best thing that can ever happen to your business. First forward, content marketing is 62% cheaper than traditional marketing, yet it generates three times as many leads. That stat shows that content marketing is the most effective and affordable marketing strategy for startups.
Don’t just take my word for it! Instead, let’s look at some content marketing for startup examples and see how they use it to scale their businesses.
Who doesn’t know HubSpot in the world of marketing? The company is a giant when it comes to helping businesses with their inbound marketing and sales efforts.
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, two MIT graduates who had an idea to make it easy for businesses to get found online. And so, they created HubSpot, a software company that provides tools to help businesses with their website, SEO, social media, and email marketing.
To this day, HubSpot is one of the most successful content marketing for startups examples. The company generates over 60,000 leads per month from their marketing blog, and they have an army of inbound marketers who promote its content.
HubSpot has not left any tables unturned when it comes to content marketing. They use content and social media tools to power their business, and they are always coming up with new creative content marketing ideas to stay ahead of the curve. They use data from metrics such as site visits, customer conversations, and leads generated to inform their content strategy.
Moz is one of the great examples of content marketing for startup examples. The company was founded in 2004 by Rand Fishkin and Gillian Muessig with the aim of making it easy for businesses to do better SEO.
They have come up with free guides such as the Beginner’s Guide to SEO, and the Moz Blog is full of actionable tips, tricks, and advice on how businesses can improve their organic search rankings.
But one thing that has put them on the map is their Whiteboard Friday series. These are weekly videos where that give detailed SEO strategy tips to help their customers grow their own businesses.
The videos are always informative and entertaining, and they have helped Moz build a strong following on social media and YouTube. As a result, they generate millions of views from their Whiteboard Friday series alone.
Their secret is that they focus on creating content that is helpful and relevant to their target audience. They also ensure consistency, branding, and engagement with their audience to succeed in their content marketing strategy.
Buffer is a social media management tool that was founded by Leo Widrich. The company helps businesses with their social media marketing by providing them with tools to help them publish content, track their analytics, and engage with their audience.
Buffer is one of the best examples of a company that uses content marketing to drive growth. The company’s blog is full of actionable tips and advice on social media marketing. They also have a popular podcast called The Science of Social Media, where they interview social media experts and discuss the latest trends in the industry.
Additionally, Buffer is very active on social media, particularly Twitter. They use their Twitter account to share their blog posts and engage with their audience. As a result, they have built a large following on social media, which has helped them generate leads and customers.
4. Oh Joy
Oh Joy started as a simple graphic design blog where Joy, the founder, would post her designs and tutorials. Over time, the blog grew in popularity, and Joy began to collaborate with other creatives to produce more content.
Today, Oh Joy is a successful lifestyle brand with a popular blog, YouTube channel, and product line. The company has grown exponentially since its inception, and content has played a big role in that growth.
Oh Joy is a great example of how content can be used to build a brand and business. The company produces high-quality content that is both informative and visually appealing. They have also done an excellent job promoting their content across social media and other channels. As a result, they have built a large audience of loyal fans and followers.
Mint is another startup that is out here to show you how a great content marketing strategy can produce results. Aaron Patzer founded the personal finance startup with the goal of helping people manage their money better.
Mint achieved this by providing users with a free online platform where they could track their spending, set budgets, and receive customized recommendations on how to save money.
To attract users, Mint produced content that was relevant and helpful to its target audience. They also did an excellent job of promoting their content across various channels, including social media, email marketing, and search engine optimization. As a result, they were able to generate millions of users and grow their business exponentially.
Their blog, Mintlife, is full of informative articles on personal finance, money management, and budgeting. They also have a popular podcast called MintCast, where they interview financial experts and discuss the latest trends in the industry.
Copy.ai is a startup that provides businesses with AI-powered copywriting software. The company was founded with the goal of helping businesses create better content faster.
Copy.ai blog achieves this by providing users with a platform that uses artificial intelligence to generate high-quality, engaging content. The company’s software is designed to help businesses save time and money on content creation.
Copy.ai is a great example of how artificial intelligence can be used to create better content. The company’s software can generate high-quality, engaging content relevant to the user’s business. Additionally, the software is designed to help businesses save time and money on content creation.
Their content marketing secret is their popular hashtag, #buildinpublic. The hashtag calls on their customers to share their content creation process with the world. This helps Copy.ai attract new customers and leads while also building trust and credibility with its audience.
7. Design Pickle
Design Pickle is another one of the great content marketing for startup examples that provides businesses with graphic design services. The company was founded with the goal of helping businesses save time and money on graphic design.
Design Pickle achieves this by providing users with a platform that gives them access to a team of professional designers. The company’s designers are able to create high-quality, custom designs for businesses of all sizes.
Their subscription service gives subscribers unlimited access to their team of designers for a monthly fee. This allows businesses to save time and money on graphic design.
Design Pickle is a great example of how content can be used to promote a business. The company’s blog is full of helpful articles on graphic design, branding, and marketing. Additionally, they have a popular podcast called The Design Pickle Show, where they interview design experts and discuss the latest trends in the industry.
Thanks to content marketing, the Sumo blog was able to reach up to a billion people in the same year it launched. This startup provides tools that help businesses grow their online presence.
Some of their most popular products include social media sharing buttons, email capture forms, and website analytics. Sumo’s goal is to help businesses grow their online traffic and engagement.
They achieve this by producing high-quality content that is relevant and helpful to their target audience. Additionally, they promote their content across various channels, including social media, email marketing, and search engine optimization. Their hardwork and consistency has enabled them to grow their business and attract many people. They have also helped other small and large businesses in the process.
Hootsuite is one of the leading providers of social media management software. The company was founded in 2008 with the goal of helping businesses grow their online presence.
Hootsuite’s platform helps businesses manage their social media accounts, schedule and publish content, and track their performance. Additionally, the platform provides users with insights and analytics to help them optimize their social media strategy.
Hootsuite’s success can be attributed to its content marketing strategy. The company produces high-quality blog posts, infographics, and videos that are relevant and helpful to its target audience.
Additionally, they promote their content across various channels, including social media, email marketing, and search engine optimization. As a result, they have been able to generate millions of users and grow their business exponentially.
Just like the name suggests, Blendtec is a company that makes blenders. However, they have become one of the most popular brands in the world thanks to their content marketing strategy.
Blendtec rose to fame with their Will It Blend? series, where they blended various items to show how powerful their blenders are. The series was an instant hit, and it helped put Blendtec on the map.
Since then, the company has produced other popular videos, including the Blender Babes series and the Smoothie Challenge series. Additionally, they have a popular blog where they share recipes, cooking tips, and product reviews.
Blendtec’s content marketing strategy has helped them become one of the most popular brands in the world. Thanks to their high-quality content, they have been able to generate millions of views and grow their business exponentially.
Their video marketing is what you’d call “edutainment”, and it’s a great way to learn about their products while being entertained at the same time.
In the first quarter of 2021, Airbnb slashed its sales and marketing spending by 28 percent. They did this so they could place more of an emphasis on brand building and PR (this includes content creation) instead of performance marketing.
According to Airbnb’s co-founder and CEO, Brian Chesky, the company sees marketing as a tool to educate its audience, rather than to “buy customers.”
This approach appears to be working very well for Airbnb, which had a 5 percent revenue increase in the first quarter. In the midst of a global pandemic, that’s pretty impressive.
12. Blue Apron
Blue Apron, one of the original meal delivery companies, attributes its success to a solid content marketing strategies. Representatives from Blue Apron credit their educational content to getting subscribers excited about trying new recipes and investing in their meal prep kits.
The company regularly creates a variety of fun and educational content, including cooking guides, timesaving tips, and recipe histories. With millions of social media followers on their side, it’s clear they’re doing something right.
Millions of people worldwide know of Glossier as a high-quality skincare and beauty brand. However, this brand started as a blog that provided skincare and makeup advice.
As the blog grew in popularity, its creator, Emily Weiss, decided to use it as a jumping-off point to create her own beauty line.
Without a dedicated following from people who trusted her advice and were invested in her content, it would have been very difficult for Weiss to establish her brand and turn it into the success it is today.
I agree that content marketing is not easy. It requires work and strategy to be successful. However, it is definitely worth it in the end. The above are great content marketing for startup examples that will show you how important content is in today’s business world.
If you’re not already using content marketing to promote your business, you’re missing out on a huge opportunity. Content marketing can help you reach a wider audience, build trust and credibility, and generate more leads and sales. But only if you do it the right way.
If you’re ready to get started and scale your startup using content marketing, Penmo is here to help. We are a full-service content marketing agency that specializes in creating high-quality content for startups. Contact us today to learn more about our services and how we can help you grow your business.
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