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How My Pet Grocer Scaled Content and Boosted Growth

How My Pet Grocer Scaled Content and Boosted Growth

by Trae Halkitis | Sep 8, 2025 | Case Studies

Scaled Content and Boosted Growth for My Pet Grocer My Pet Grocer For pet parents who believe in healthy, home-cooked meals for their furry family members, My Pet Grocer has been a trusted partner. Based in the pet, nutrition, and e-commerce space, the company blends...
Zero-Click SEO: How to Win Without the Click

Zero-Click SEO: How to Win Without the Click

by Trae Halkitis | Sep 1, 2025 | Blogs, Conversion & ROI, SEO & Visibility

Zero-click searches are queries that end without the user clicking on any result because the answer is right there on the page. These searches often display featured snippets, answer boxes, knowledge panels, or even AI-generated summaries. This is growing fast, a big...
The Modern SEO Playbook: How to Rank, Convert, and Win

The Modern SEO Playbook: How to Rank, Convert, and Win

by Trae Halkitis | Aug 25, 2025 | Blogs, Content Strategy & Planning, Conversion & ROI, SEO & Visibility

SEO has always been dynamic, but the latest evolution is the biggest in its history. For over a decade, the playbook was clear: target the right keywords, optimize your pages, get quality backlinks, and get on the first page of Google. That was the formula for...
Smart Segmentation: Serving the Right Content at the Right Time

Smart Segmentation: Serving the Right Content at the Right Time

by Trae Halkitis | Aug 18, 2025 | Audience Engagement & Personalization, Blogs, Content Strategy & Planning, Conversion & ROI

Your customers are diverse people with different needs and priorities. So, why would you approach using the same strategy? Businesses that treat all their prospects as if they are on the same journey often see low engagement rates, resulting in abysmally low...
Why Structured Q&A Content Is KING in the GEO Era

Why Structured Q&A Content Is KING in the GEO Era

by Trae Halkitis | Aug 11, 2025 | Audience Engagement & Personalization, Authority & Trust Building, Blogs, SEO & Visibility

For years, search engines operated on a simple equation: write long-form content, insert strategic keywords, and build backlinks to climb the rankings. That era is ending. The rise of generative engines, which answer queries directly, has completely changed the rules....
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