It’s the HOTTEST new trend in marketing! Except it’s been around for a loooooong time before anyone decided to call it “content marketing.” The point of content marketing is to turn strangers into customers. To put it simply, it’s a strategic process focused on...
They say content is king, and any business not using content marketing in its growth strategy is missing out on a huge opportunity. A recent study by Content Marketing Institute showed that 70% of B2B marketers are creating more content than they did last year and...
Your startup has made it through the initial pains of getting off the ground. Now, it’s time to begin scaling. One of the most important aspects of scaling a startup is creating a solid content marketing strategy. In fact, most consumers say they prefer learning about...
For any individual or company engaging in social media and/or content marketing – which is essentially all of them in this modern era – a content calendar is an indispensable tool that can help you make the most of your marketing efforts. In this article,...
As a beginning writer, you have probably completed lots of courses on writing, but perhaps you lack experience. The best way to gain experience is to write and write often, and your writing needs to be read consistently. In order to be read, your content needs to be:...
