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7 Tips to Improve Your Google Ranking with People-First Content

7 Tips to Improve Your Google Ranking with People-First Content

by Trae Halkitis | Apr 9, 2024 | Audience Engagement & Personalization, Authority & Trust Building, Blogs, Content Strategy & Planning, SEO & Visibility

When it comes to content online, ranking on the search engine results pages is everything. You might have the most beautiful and well-designed website, or the best products and services but lose it all if you do not appear on the first page. If you are not on the...
The Content Brief: Definition, How to Write One & Its Importance

The Content Brief: Definition, How to Write One & Its Importance

by Trae Halkitis | Mar 30, 2024 | Blogs, Content Pitfalls & Optimization, Content Strategy & Planning

Introduction Content is an essential aspect of any marketing strategy. You may have heard phrases like content marketing brief, content plan, content strategy, and many more. It is easy to get confused. But what is a content marketing brief and how does it fit into...
Drive New Traffic to Your Site with a Guest Blogging Strategy

Drive New Traffic to Your Site with a Guest Blogging Strategy

by Trae Halkitis | Feb 25, 2024 | Authority & Trust Building, Blogs, Conversion & ROI, SEO & Visibility

These days, all kinds of businesses need a high-traffic website — after all, the Internet is the primary channel that’ll get you the most leads and paying customers. But if you want your website to be noticeable, attractive, and rank well on search engine behemoths...
What is a Content Plan and What Should It Include?

What is a Content Plan and What Should It Include?

by Trae Halkitis | Jan 10, 2024 | Blogs, Content Strategy & Planning, Conversion & ROI

Does your business have a content strategy? Great, now what about a content plan? Whoops, did you think those two were the same? Don’t worry, it’s a common mistake. Content marketing is a modern and ever-developing discipline, and it’s no surprise that people...
Semicolon Usage: When and How to Use a Semicolon

Semicolon Usage: When and How to Use a Semicolon

by Trae Halkitis | Jan 1, 2024 | Blogs, Content Pitfalls & Optimization

Are you having trouble figuring out when and how to use a semicolon in your writing? With its punctuation versatility, the semicolon is a tricky symbol to master. Don’t worry — our comprehensive guide will help you understand when to use a semicolon with clear...
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