FAQ’s
Questions & Answers
What does Penmo do that a regular writing service does not do?
A writing service gives you pieces on request. Penmo builds the strategy, plans your content, writes it, edits it, improves it, and keeps it consistent every week. You get a complete system instead of scattered pieces.
Who will I work with directly?
You work directly with a strategist who learns your brand and leads your content direction. They communicate with your writers and editors so everything stays aligned.
What is my time involvement?
Most clients spend less than two hours each month reviewing and approving content. We handle everything else so you can stay focused on your business.
Can Penmo replace an in-house writer?
Yes. Most clients use Penmo as their full content team because they get strategy, writing, editing, and structure all in one place.
Is every piece of content human-written?
Yes. Every article, email, and landing page is written and reviewed by humans. AI is used only for internal research or support, not for the writing itself.
How long is each type of content on average?
Content projects come in different sizes depending on the format and depth required. Here is a quick guide to help you understand the typical length of common content types across the industry:
| Content Type | Average Length |
|---|---|
| Blog Post | 1,000 words |
| Landing Page | 700 words |
| White Paper | 2,000 words |
| 300–500 words | |
| Social Post | 100–250 words |
Is there a contract?
We do not have any contracts. You can get as much content written as you want. We offer higher volume discounts. Check out our pricing page.
Do I own the content you've created?
Yes! We’re a ghostwriting service and as soon as we’ve delivered the finished piece of content to you, you’ll have full ownership of it. We never reuse the content we’ve created for you with anyone
What if I’m not sure which content types I need?
That’s where your monthly content planning session comes in. We’ll review your goals, SEO gaps, and campaign priorities to recommend the best mix for maximum impact.
What type of content do you create?
We have writers specializing in various forms of copy. Primarily we handle blog posts, social posts, web page copy, and marketing emails.
Do you offer edits/revisions?
Creating engaging content is not easy and so we offer free edits/revisions on any content you receive in case you’d like some tweaks. Our goal is to get you content that you’re happy with and delivers value to your readers!
How long can the pieces of content be?
As long as you want them! The longer the content you require, the more time it takes to write. If you’re looking for multiple pieces to be completed, our recommendation is to submit it as separate requests so they can be done in parallel by our writers and delivered back to you faster. We offer high-volume discounts as well.
How many projects can my agency get with my monthly word count?
Your monthly word count is flexible, so you can mix and match content types to fit your goals.
On average:
-
Blog posts: 1,000 words (about 4 per 4,000 words)
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Landing pages: 700 words (5–6 per 4,000 words)
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White papers: 2,000 words (2 per 4,000 words)
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Emails: 300–500 words (8–13 per 4,000 words)
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Social posts: 100–250 words (16–40 per 4,000 words)
Example: Our Walking Plan (4,000 words/month) could deliver 4 blogs, 5–6 landing pages, or a mix. The Jogging Plan (9,000 words/month) could deliver 9 blogs, 18+ landing pages, 6–12 white papers, or a high-volume social + email mix.
Can I mix different content types in the same month?
Can I mix different content types in the same month?
Absolutely. Many clients combine formats, for example, 2 blogs + 1 landing page + 5 social posts, to support SEO, lead generation, and social engagement all at once.
How do you control for quality?
We have a dedicated team of editors who review every article before it reaches you. Nothing is sent unless it meets our quality standards.
Every piece is evaluated for SEO performance, readability, keyword balance, and overall effectiveness. We also tag preferred writers to your account to maintain consistency in tone, voice, and quality across all projects.
In addition, we offer unlimited revisions to ensure you’re completely satisfied with the content.
Do you do research and/or include images?
How are you priced so low?
Our writers dont have to spend time on typical freelancer problems like finding clients, sending pitches and dealing with contracts and payments. Instead they can choose the topics theyre comfortable with and focus on the writing.
Penmo simply takes the costly admin work out of the equation. We pass those savings to you.
What is the money back guarantee?
We will refund up to the first 1000 words if you are not happy with the service. No questions asked.