Scaled Content and Boosted Growth for My Pet Grocer
My Pet Grocer
For pet parents who believe in healthy, home-cooked meals for their furry family members, My Pet Grocer has been a trusted partner. Based in the pet, nutrition, and e-commerce space, the company blends convenience with education. They offer both quality products and resources to help families care for their pets holistically.
But building that level of trust doesn’t happen by accident. It requires consistent, authoritative content that informs, engages, and converts. For a lean, startup-sized team, the demand was simply overwhelming. That’s when My Pet Grocer partnered with Penmo to bring their content strategy to life.
My Pet Grocer
For pet parents who believe in healthy, home-cooked meals for their furry family members, My Pet Grocer has been a trusted partner. Based in the pet, nutrition, and e-commerce space, the company blends convenience with education. They offer both quality products and resources to help families care for their pets holistically.
But building that level of trust doesn’t happen by accident. It requires consistent, authoritative content that informs, engages, and converts. For a lean, startup-sized team, the demand was simply overwhelming. That’s when My Pet Grocer partnered with Penmo to bring their content strategy to life.
Content Created
Emails
Blogs
Social Posts
Emails
Blogs
Social Posts
The Challenge
When My Pet Grocer’s marketing and creative director, Kyrie Bair, first reached out to Penmo, the team was juggling multiple marketing priorities.
Their main goals were clear:
- Increase engagement and SEO-driven traffic through consistent content.
- Build educational authority around pet nutrition and home-cooking.
- Support sales by guiding pet parents from education to purchase.
But the obstacles were just as clear.
The team needed more than just words on a page. They needed a partner who could capture their approachable yet professional tone, blend emotional storytelling with nutritional science, and deliver content at the speed of their growing business.
As a small, startup team, we were struggling to consistently write the high-quality content our customers deserve. We needed to grow SEO traffic and provide pet parents with trustworthy, educational articles, but our limited bandwidth meant that content creation kept slipping down the priority list.
Why Penmo
The choice to work with Penmo came down to three factors: human writers, flexibility, and trust.
Unlike AI-generated content mills or rigid agency contracts.
Penmo offered:
- Human writers with expertise, ensuring accuracy and a natural, empathetic tone.
- Scalable services, allowing My Pet Grocer to increase or decrease content output as needed.
- Low-pressure collaboration, meeting the team where they were—whether needing polish, speed, or strategic shaping.
The Solution
Penmo began producing SEO-optimized blog posts and also helped with proofing and editing existing content.
This content was then strategically repurposed across channels:
- Blog – to capture organic search traffic and educate customers.
- Email campaigns – to deepen engagement and drive traffic back to the site.
- Social media – to amplify reach and spark conversations.
By aligning quickly with My Pet Grocer’s tone, Penmo allowed the brand to build a reliable publishing cadence. Minimal edits were needed, and the collaboration gave the small marketing team space to focus on bigger-picture initiatives without sacrificing content quality.
The Outcome
The results of the partnership speak for themselves—and they’re impressive.
Website Growth (YTD 2025 vs. 2024):
- Visitors: +182%
- Sessions: +130%
- Pageviews: +65%
Blog Performance:
- Blog visitors: +187%
- Blog sessions: +153%
- Added to cart from blog: +17%
- Reached checkout from blog: +67%
Not only did the content attract more visitors, but it also converted readers into shoppers—a direct link between education and sales.
The impact was so strong that My Pet Grocer was able to reinvest in research and development to expand its product line and help even more families cook for their pets.
How My Pet Grocers's Strategy Can Work for You
For My Pet Grocer, content isn’t just about filling a blog—it’s about educating, empowering, and converting pet parents into loyal customers. With Penmo as a partner, they were able to scale content production, capture their unique brand voice, and drive measurable growth.
Several factors made the partnership between My Pet Grocer and Penmo a success:
- Consistency – Establishing a reliable publishing schedule built SEO momentum.
- Audience Alignment – Content spoke directly to health-conscious pet parents, balancing science and compassion.
- SEO Expertise – Every blog was optimized to perform in search while maintaining natural readability.
- Scalability and Flexibility – My Pet Grocer could adapt content production to meet seasonal campaigns and internal capacity.
- Team Integration – Penmo worked like an extension of the My Pet Grocer team, reducing stress and delivering ahead of deadlines
Beyond the numbers, My Pet Grocer valued the collaborative experience with Penmo.
- Professional and collaborative: Every project was handled with care and clear communication.
- Feels like in-house support: Rather than feeling like a sales-driven vendor, Penmo operated as a true teammate.
- Peace of mind: Consistent delivery meant one less worry for a stretched marketing team.
With the right content partner, even a lean startup team can achieve outsized growth.
What drew me to Penmo was, first, that they use human writers. It was also their ability to provide quality, speed, and flexibility. Working with Penmo feels low-pressure and stress-free—more like working with an in-house teammate than an outside vendor.