When examined in terms of monetary value, it is not a surprise that businesses are choosing AI to meet their needs. It inevitably raises the question of whether AI will replace the human touch in writing, sparking a battle between AI-generated and human-created content. While AI can be a crucial tool for content creators, it should not be relied on heavily. Despite its usefulness in drafting and doing research, there is still a need for human judgment and creativity.
Can AI produce a business content strategy sensitive to cultures and emotional depth that only a human writer can provide? One of the places to find this type of content is through Penmo content. I will therefore make my argument on the special strength human writers bring to the table that AI can only dream of.
Emotional Resonance
AI algorithms have become more advanced compared to three years ago. Despite these advancements, AI still cannot create content that truly resonates with people. Only human writers can create such content since personal experiences and cultural awareness often inspire them. A good marketing campaign knows to use emotions like nostalgia and hope which expert writers can do.
A recent Coca-Cola advert faced online criticism after the company created an AI-inspired promotional Christmas video. People complained that it was soulless and lacked any real creativity.
Maybe the company should refer back to some of its successful campaigns like “Share a Coke” where personalized bottles were created to encourage emotional connection thus increasing sales and customer engagement.
Expert writers possess the sensitivity and awareness to create such messages. AI creates rigid content.
Insight and Adaptability
Expert writers can adapt their content according to market demands and audience preferences. AI is amazing at creating fast content but does not adjust or consider things from a long-term perspective.
Mckinsey suggests that AI does not have the foresight needed to make changes in trends and strategies. Human writers create content that meets consumer expectations keeping up with the modern dynamic market.
Originality and Creativity
It is almost impossible for AI to create content that is original and creative. According to the Content Marketing Institute, AI is good at creating content but struggles to produce innovative content that only humans can create. An expert writer provides irreplaceable originality.
Sensitivity to Culture
In 2023 Snapchat introduced an AI chatbox that was criticized because it produced culturally insensitive content. Users from non-western regions were frustrated. Human writers stand out by creating culturally sensitive content. AI creates content fast but fails to consider differences in tone and language.
If a business fails to consider this, it places itself at risk of harming its reputation. Mckinsey clarifies that AI cannot tailor its content based on different audiences leading to errors that human writers can avoid.
Critical Thinking and Ethical Judgment
Is there a machine that can reciprocate the critical thinking and ethical decisions that humans make every day? I doubt it. Expert writers are good at making ethical decisions when creating content therefore considering the outcomes a message can make. AI cannot make ethical decisions that can lead to the creation of content that can destroy a company’s reputation.
Social media content AI creates faces criticism because people call it tone-deaf. Content Marketing Institute highlights this by stating that human oversight ensures that content is ethical while aligning with the brand’s values. AI does not possess the capacity to make this critical judgment.
AI Vs. Human Content
AI tools can be helpful for businesses. They possess speeds and scalability that no human can match. In case you own a business and wish to produce large amounts of data or content, then AI is for you. It would be best to use this tactic when you are willing to sacrifice quality over quantity. That is if you want content that does not have emotional resonance and creativity.
I cannot think of a business that does not want to create long-lasting relationships. Thus, it is important to create business strategy content that is not entirely reliant on AI tools. An expert writer will help your business by creating emotionally intelligent content while adding a sprinkle of creativity.
AI tools are great at creating standardized work like making product descriptions. This is true in catalogs that have similar descriptions. However, I suspect that most people would prefer to stand out from the rest.
A human writer is better at providing content for unique products where storytelling is crucial. An expert writer can write descriptions that evoke emotions that go in hand with the business’s brand. As a business owner, I know you prefer creating thought-provoking messages that help you connect with your audience.
Conclusion
AI tools have taken over the world. As time goes by many aspects of our life will be integrated with these tools. Despite the advantages that it may give it still cannot replace some crucial human aspects like creativity. As a business, you cannot risk disconnecting with your target audiences. Do not fall into the trap, you still need expert writers when you need to create content that resonates with your customers.