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How Penmo Simplified Content Marketing For Thirty Fathoms

Thirty Fathoms: Re-Inventing Fishing Products

Creating consistent, high-quality content is one of the biggest challenges for small business owners. For Thirty Fathoms, a company in the recreational fishing industry, content marketing was always on the to-do list—but never a priority. The business owner knew that sending regular marketing emails and updates would help engage customers, but time constraints and lack of motivation made content writing a struggle.

That’s when the company partnered with Penmo. By providing an easy-to-use content creation platform, Penmo allowed Thirty Fathoms to streamline its marketing efforts, save time, and establish a structured content plan.

Thirty Fathoms: Make Strong, Pain-Free Knots

Creating consistent, high-quality content is one of the biggest challenges for small business owners. For Thirty Fathoms, a company in the recreational fishing industry, content marketing was always on the to-do list—but never a priority. The business owner knew that sending regular marketing emails and updates would help engage customers, but time constraints and lack of motivation made content writing a struggle.

That’s when the company partnered with Penmo. By providing an easy-to-use content creation platform, Penmo allowed Thirty Fathoms to streamline its marketing efforts, save time, and establish a structured content plan.

Content Created

Emails
Blogs
Social Posts
Emails
Blogs
Social Posts

The Challenge: Managing and Creating Content with Limited Available Time

Thirty Fathoms, a company specializing in consumer products for the recreational fishing market, needed a better way to manage its content strategy. Before using Penmo, the company’s content marketing efforts were minimal, limited to sending out advertising emails once every four to six weeks via a MailChimp list.

However, even this simple task proved difficult to maintain due to several challenges:
 

  • Lack of a content plan: Without a structured approach, content was created sporadically, leading to inconsistent engagement with customers.
  • Time constraints: Writing quality content takes time, and as a business owner, there were more pressing priorities.
  • Missed opportunities: Infrequent content meant fewer chances to connect with customers and increase engagement.

Before adopting Penmo, Thirty Fathoms struggled to maintain any kind of structured content marketing strategy. I recognized the value of consistent content but lacked the time and motivation to produce it regularly.

Matt

Founder, Thirty Fathoms

The Evaluation

Below are the key issues that faced the company’s content marketing efforts.

Lack of a Content Plan
Without a structured content strategy, content was created on an as-needed basis. This reactive approach led to gaps in communication with customers.

Inadequate Time For Content
Like many small business owners, the owner of Thirty Fathoms had a long list of responsibilities. Writing emails, blog posts, and social media updates required time and effort that simply wasn’t available. As a result, content creation was deprioritized, leading to inconsistent messaging.

Missed Engagement Opportunities
Every missed email, blog post, or social media update represented a lost opportunity to connect with potential customers. Without regular content updates, the business wasn’t able to stay top-of-mind with its audience.

The company needed a solution that would allow it to generate content efficiently without adding to the workload. After evaluating different options, Thirty Fathoms chose Penmo because of its ease of use and ability to produce content aligned with the brand’s needs.

After working with Penmo, Thirty Fathoms was able to address these challenges and take control of its content marketing strategy.

The Solution

To solve its content challenges, Thirty Fathoms turned to Penmo for a streamlined approach to content writing. The platform provided several key benefits:
 

  • Ease of use: The intuitive interface made it simple to request and customize content.
  • Time savings: Instead of spending hours writing, the business owner could now focus on other priorities while Penmo handled the content.
  • Consistent content production: By working with Penmo, Thirty Fathoms could build a library of content for future use, ensuring a steady flow of marketing materials.

The Outcome

Since partnering with Penmo, Thirty Fathoms has taken a more proactive approach to content marketing. While still in the early stages of implementation, the company is already seeing the benefits of having a structured content strategy. Key takeaways include:

  • Increased efficiency: Content creation is no longer a time-consuming burden.
  • A structured content plan: The business now has a growing library of content, allowing for more strategic marketing efforts.
  • More consistent customer engagement: Regular content updates mean more opportunities to connect with the audience.

Simply put, Penmo has eliminated the challenges of content creation and allowed the business owner to focus on growing the business.

How Thirty Fathom's Strategy Can Work for You

To make the most of Penmo, businesses should follow these steps:

  1. Define content needs: Identify the types of content that will be most valuable (emails, blogs, social posts, etc.).
  2. Provide clear input: Giving detailed guidelines ensures the content matches the brand’s voice and style.
  3. Plan ahead: Building a content library ensures a steady flow of marketing materials.
  4. Refine the content: Use Penmo’s flexible revision options to fine-tune content to ensure it appeals to your audience.

For Thirty Fathoms, Penmo turned content creation from a frustrating task into an effortless, structured process. With time saved, consistent marketing efforts in place, and a growing content library, the company is now better positioned to engage its audience and drive growth.

For business owners facing similar challenges, Penmo proves that content marketing doesn’t have to be complicated. With the right tools, strategy, and support, staying consistent with content can be easier than ever.

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For business owners struggling with content marketing, Penmo offers a practical, effective solution. In my experience, Penmo is the smart choice because it is easy to use, saves time, and gives me a consistent stream of quality content that works.

Matt

Founder, Thirty Fathoms